Some bags are made to blend in. The Raddie Rucksack isn't one of them.

Meet the everyday rucksack with serious personality. Bold, playful and unapologetically different, the Raddie brings a fresh twist to the traditional kids' backpack.

Because why should practical have to mean boring?

Designed for real life, its wipe-clean finish makes dealing with everyday mess that bit easier. And with the option to add compatible decorative charms, kids can make their Raddie Rucksack as individual as they are.

THE BAG THEY'LL WANT TO CARRY. THE PRACTICALITY PARENTS LOVE.

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  Perfect for ages 3+. A standout rucksack for children aged three and over.
  
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  Wipe-clean finish. Less fuss over everyday mess.
  
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  Made to stand out. A bold design that refuses to blend in.
  
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  Their bag. Their personality. Add compatible charms for an individual look.
  
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  Two standout colours. Coast Blue or Blush Pink. 
  

LOOK GOOD. DO GOOD.

For every Raddie Rucksack sold, we donate 50p to Derian House Children's Hospice.

Ordinary bags are everywhere. Let them be DIFFERENT.

Suitable for ages 3+. Decorative charms are not included or sold by Raddie & Rue.