Our Story

Raddie and Rue started around a dinner table in Lancashire, with one problem we couldn’t solve: we couldn’t find a kids’ bag that actually kept up.

We wanted one that shrugged off real life - mud, puddles, spills - wiped clean in seconds, stayed light enough for a 4 year old to carry, had a little fun (personalising) and didn’t fall apart within a month. We looked and we couldn’t find one. So we made it happen.

Everything is wipe-clean EVA - it handles real chaos and comes clean with a wipe. Built for families actually out living real life, not gear that quits before the day’s done.

The Raddie Rucksack is just the start. And we are glad you are here for it.

Emma

Founder, Raddie & Rue